Creating a design system

Challenge

Challenge

When I joined JustGiving, there was no design system with each team having its its own way of working. Designers kept recreating components, and engineers had to rebuild UI elements repeatedly, slowing development and causing inconsistencies.


In my spare time, I built an MVP to demonstrate the need for a design system and eventually a dev ops team. After proving its value, I worked with engineers and a PM to define and build the core components and principles of what became Carepack.


I prioritised accessibility, scalability, and clear documentation to ensure easy adoption. I also set up a fortnightly drop-in and a system for others to contribute to the design system.

Role

Role

Lead designer for the Carepack design system

Pushed for a design system team and built an MVP to secure business buy-in for design ops.

Used data and user feedback to improve our internal processes

Impact

Impact

~30% increase in design and development efficiency

New interaction colour saw product wide conversion increases

Fully accessible and scaleable design system

© Luke Godward 2025
© Luke Godward 2025
© Luke Godward 2025
© Luke Godward 2025