Helping fundraisers create pages they can be proud of

Having raised over £6bn for good causes around the world, JustGiving 

is Europe’s biggest fundraising platform. Fundraising is ~80% of our traffic and so when major fundraisings were cancelled during Covid we saw a significant drop in revenue. However, even when those events began to come back we continued to see a trend of fewer fundraising pages being created than before. Our goal was to understand what had changed, and to see if we could get people fundraising again.